Indian smartphone shipments grew 10% YoY and 5% MoM in April 2019. This was the third successive month in 2019 when shipments grew MoM. Chinese brands share remained at 67% in India. All the leading Chinese players shipments grew month on month due to new product launches and are also ramping up their investments in India. Some of the brands are even looking to invest in Indian startups along with scaling up their R&D.
India’s smartphone market continues to attract a lot of attention from Global and Chinese players. Data consumption is on the rise and users are upgrading their phones faster as compared to other regions. This has led to users spending more on their purchase which is driving up the overall average selling price (ASP) in the market. As a result of this, the premium specs are now diffusing faster into the mid-tier price brands. We estimate this trend to continue leading to a competitive mid-tier segment in coming quarters
This report provides an in-depth strategy analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for these seven OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 96
Author: Counterpoint Research
Published Date: May 2019
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