Smartphone shipments in India reached highest ever with 8% MoM growth driven by new launches and discount offers including Independence Day sales. Chinese players share also reached highest ever by capturing 75% of India smartphone shipments. Vivo and Realme were the fastest growing brands reaching their highest ever share in India.
In Aug 2019, online channel shipments reached highest ever with 30% YoY growth due to diversified channel strategy and new launches. Realme became the number one smartphone brand on Flipkart in Aug 2019.
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- Price Cut Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 96
Author: Anshika Jain, Tarun Pathak & Karn Chauhan
Published Date: Sep 2019
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