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  • BBK – Strategy and Performance Through OPPO, vivo, Oneplus and Imoo
  • Nov 23, 2018


This report analyses the corporate strategy, business performance and consumer demographics of BBK and its direct and indirect subsidiaries: vivo, OPPO, Oneplus, Imoo and Realme. It also emphasizes the BBK handset performance indicator and brand comparison.

Table of Contents:

  • Corporate strategy
    • Overview
    • Corporate mission and philosophy
    • Key strategies
    • OPPO – OnePlus – Realme relationship
    • Brands global expansion plans and availability
    • Key marketing and promotional strategies
  • Business operations
    • Imoo profile
    • BBK handset shipments by brand
    • BBK handset performance indicator and comparison
  • Key takeaways
    • OPPO vs. vivo – The competitiveness is real
    • OnePlus – A different approach
    • BBK – Strategy throughs brands and sub-brands

Number of Pages: 39
Author: Satyajit Sinha
Published Date: November 2018

Attached Files

  • Vendor Profile_BBK Electronics.pdf

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