Global Sell-in Remained Flat, Sell-Through Down. Sell-through was down in December as the new global peak season has shifted to November due to online events. Sell-in, however, was flat as OEMs expected some increase in sales during November and December. Inventory levels rise once more indicating weak Q1 2019 ahead.
Top Three Global Brands Decline on MoM basis. During December, the top three global brands – Samsung, Apple and Huawei, declined on MoM basis. Apple’s decline was primarily driven by weak demand in China amid rising US-China trade tensions and signs of negative sentiment among Chinese consumers. Oppo and Vivo gained marginally on MoM basis, while Xiaomi declined.
Ultra-Premium ($800+) Price Segment M/S Declined: Due to a decline in Apple sell-through during the month, the overall market share of ultra-premium price band declined marginally. iPhone XR remains the key performer in terms of volume, ahead of flagships – iPhone XS and iPhone XS Max. Huawei has made space for itself with the Mate 20 series, while Samsung struggles.
Topical Reports: In the case of CES, emerging technologies such as 5G, Artificial Intelligence, Smart Home, and vehicle tech. remained the key focus areas. Companies such as LG, IBM, Verizon, AT&T, MediaTek, Qualcomm shared their vision of AI and 5G innovations. Counterpoint attended the Qualcomm Snapdragon Summit. QCOM launched its first 7nm based SoC – Snapdragon 855. We report advancements from the previous SoC and its increased focus on gaming and performance.
Table of Contents:
Global Market Status
Market Sizing – Demand & Supply / Price band
Market Share – Vendor / Price band
Major Country Landscape
US Market Landscape
China Market Landscape
India Market Landscape
Trends in Features and Specs
Hardware Trends and Feature Adoption Rates
Average Feature Sets
Vendor Market Share by Feature Set
Hit Model Analysis
Monthly Research Topic
Key Highlights from CES 2019
Qualcomm Snapdragon Summit 2018
Number of Pages: 84
Author: Counterpoint Published Date: January 2019
Market Pulse Report 2018.12.pdf
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