Complimentary Reports Topical Insights

  • Location Ecosystem: Blue Ocean – From Two Sharks To A Whale & A Shark
  • Jan 30, 2017

We closely track the location industry and a lot has changed since our last report. HERE, has transformed from a mapping and navigation platform to an “open location platform” company emerging as a clear winner in the location ecosystem. The company attracted number of investors, partners and customers from across the segments, looking to make headway across the tech industry.


  • Earlier in 2016, HERE launched its navigation and mapping application for iOS devices. 
  • The company’s WeGo platform enables “smart travel” to help the user plan an entire trip.
  • HERE supported the expansion of coverage for Baidu 
  • Microsoft that also has a partnership with TomTom, signed an agreement with HERE for a multi-year strategic deal which will see HERE maps being integrated with Bing Maps

Table of Contents:

  • Innovations 
  • Partnerships 
  • Investments 
  • Exhibit: Location Ecosystem – Key Players and Partnerships 
  • Competition 
  • Conclusion 

Number of Pages: 4 (Full report is available for clients at our portal)
Author: Neil & Shobhit (
Published Date: January 2017

Attached Files

  • Location Ecosystem - Blue Ocean - From Two Sharks to A Whale & A Shark.pdf

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