The Vietnamese smartphone market grew by 11% YoY in H1 2017. We expect the market to continue heating up in the second half thanks to the appearance of new high-spec smartphones at affordable prices. However, this growth will mainly be driven by global and Chinese smartphone brands; local brands will further lose in the coming months. The right go-to-market strategy and experience are the factors helping global and Chinese brands gain an edge over Vietnamese brands.
Number of Pages: 4 (Full report is available for clients at our portal)
Author: Minakshi (firstname.lastname@example.org)
Published Date: October 2017