India’s True Wireless Stereo (TWS) market posted an impressive 656% YoY growth in Q2 2020, according to the latest research from Counterpoint’s ETO service. It is one of the few segments which actually grew during the COVID-19 pandemic. Entry of players like Xiaomi and OPPO, and launch of more affordable devices pushed the average selling price (ASP) to the lower side, making it possible to reach a larger section of population. Though the competition has intensified, this segment holds immense growth potential as it still represents just 10% of the hearables segment in India.”
This article examines the India TWS market as well as gives a brief analysis of the OEMs strategy in Q2 2020.
Number of Pages: 4
Author: Shilpi Jain
Published Date: September 2020
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