Industry Beats Standard

  • Nokia-A Detailed Brand Comeback Analysis
  • Mar 8, 2018

This report is a detailed analysis to understand the key reasons for Nokia’s comeback as a brand in last one year

Table of Contents

  • Introduction
  • Key Reasons:
    • Reigniting and fulfilling feature phone demand
    • Smartphones:
    • The rapid expansion of retail presence:
    • Nokia is not only for “Old Generation”:
  • Growth Areas:
    • Nokia HMD Handset Shipment (Sell in) Market Share by Countries (%) in 2017Q4
  • Looking Forward:

Number of Pages:  4
Author: Pavel Naiya

Attached Files

  • Nokia-A Detailed Brand Comeback Analysis.pdf

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